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Pasabahce

Differentiating three different brands of the same company


 

Pasabahce Global Exhibition Experience

Pasabahce, the largest European glassware manufacturing and sales company, asked Demirden Design to design a fair stand to present their 3 different brands together at fairs in Turkey and abroad.

The stand area is divided into 3 parts according to the brand identities. The same structure is used for central and wall display units, but differentiation is achieved through their different visual identities and materials. This enabled us to both ensure a common look and feel across the whole stand and also communicate brands’ unique identities separately to the visitors. 

Design*: Ekin Zileli + demirdendesign

Brand: Pasabahce

2011 - 2013

*Designed and executed together with the demirdendesign team as a full time employee. All intellectual property and production rights are owned by demirdendesign. No claims are made on sole ownership of this material.