the Spot
a new way of creating and managing your wardrobe
HOW WILL PEOPLE CREATE THEIR WARDROBE IN 2025?
HOW CAN WE CREATE A NEW SHOPPING EXPERIENCE THAT WOULD BENEFIT BOTH CONSUMERS AND RETAILERS?
The Spot is a new personalized shopping experience for women’s attire that blends the advantages of online shopping with immersive fitting room technology and cloud storage.
The Spot was my thesis project for the Masters Degree in Industrial Design at Art Center College of Design. My objective was to investigate the opportunities around clothing shopping while taking the needs of both retailers and shoppers into consideration.
MOBILE SPOT ROOMS
PREMIUM SPOT LOCATIONS
BUSINESS MODEL
PROCESS
TREND RESEARCH - MACRO TRENDS
TREND REPORT FOR SHOPPING
FUTURE IMPLICATIONS OF TRENDS
FUTURE CONCEPTS
INTERVIEWS
SHADOWING
ANALYSIS OF INSIGHTS
RESEARCH FINDINGS
In the first two modes shoppers spend great time while shopping because they find something they did not anticipate in the beginning. But in the mindful shopping mode, they want to find what they are looking for and most of the times they can't. Among all the others, shoppers in this mode get more frustrated when they are shopping and because of that I focused on mindful shopping mode.
SYSTEM DIAGRAM AND CAUSAL LOOP
USER EXPERIENCE DESIGN PROCESS
USER SCENARIO
SYSTEM MAPS
INTERFACE DEVELOPMENT
